From left: Together, Maxine Rognlien, director; Kristi Hoff, employee (both with Verendrye Electric Cooperative); and Leann Mellum, Norsk Høstfest marketing director, are a fine example of how cooperatives are committed to their communities. Norsk Høstfest is a Scandinavian festival now in its 42nd year, and Touchstone Energy® Cooperatives is a major event sponsor. It draws people from all over the world and is a boost for the local economy. Through the guidance of member-directors, employees work with comm

In that same spirit of unity, co-ops also cooperate with other co-ops.

A golden example is a national network called Touchstone Energy® Cooperatives. It is the co-brand you’ll often see attached to your local co-op’s logo. But what does it mean exactly?

Co-ops across the country formed this national brand in 1998. Through research with members, the name, brand and tagline were formed.

Electric cooperatives chose “Touchstone” as the name, because it means the highest or “gold” standard.