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I recall doing a report in northern South Dakota, during the severe 2006 drought. The story was about a cattleman who was forced to haul water to his cattle. His dams had gone dry. We were there as he drove up to fill the tank. The cows heard him, and they came across the pasture, a pasture that was brown, not green. Their hooves kicked up dust. There was no way I could have described the scene for the audience that would have had the lasting impact the TV video did.