In honor of Veterans Day, North Dakota Living features two veteran-owned Pride of Dakota businesses.
Jaydobo is owned by Jayson Parsons, a U.S. Marine Corps veteran, whose line of seasonings brings the zest of the Southwest to the heart of the Midwest.
The Jolly Jalapeno is owned by Alfredo and Tabatha Lugo, who balance their salsa-making business with their military careers in the U.S. Air Force.
Read their stories here!


When my son was 4 years old and we were sharing a snack at the kitchen table, he looked up at me with his curious green eyes and asked, “What’s the name of this, Mommy?” to which I replied, “Almond Joy.” A big grin spread across his face as he exclaimed, “You eat the almond, I’ll eat the JOY!”
