Jeff Tweten

Millions of Americans tuned in to the first “Monday Night Football” broadcast of the year. Two NFL powerhouses, the Cincinnati Bengals and the Buffalo Bills, faced off in a Jan. 2 game the oddsmakers had tipped in the Bills’ favor by two-and-a-half points. According to preliminary ratings, the game was the most-watched “Monday Night Football” telecast in ESPN history with 23.8 million viewers, surpassing a 2009 Packers-Vikings game in which many Upper Midwesterners likely were among the 21.8 million viewers.

It was not the game, however, that drew the massive audience.