Jeff Tweten

LEADING WITH SAFETY

Millions of Americans tuned in to the first “Monday Night Football” broadcast of the year. Two NFL powerhouses, the Cincinnati Bengals and the Buffalo Bills, faced off in a Jan. 2 game the oddsmakers had tipped in the Bills’ favor by two-and-a-half points. According to preliminary ratings, the game was the most-watched “Monday Night Football” telecast in ESPN history with 23.8 million viewers, surpassing a 2009 Packers-Vikings game in which many Upper Midwesterners likely were among the 21.8 million viewers.

It was not the game, however, that drew the massive audience.