General Mills has hired consultants who work directly with those producers. The consultants do comprehensive soil tests, document soil carbon levels and do insect inventories. Then they work with the farmers to build soil health through the use of cover crops, crop rotation and integrated crop-livestock systems.
A consultant told me, “General Mills realized that if they were to get a consistent supply of high-quality grain, they needed to make sure farms and ranches were profitable, and the quality part relates back to the health of the soil.”

