“Come up with a strategy first,” says Kim Schmidt, public relations and digital communications manager for N.D. Tourism, a division of the N.D. Department of Commerce. “You don’t have very much time to capture people’s attention, especially in the multimedia world that we’re in right now.”
WHERE SHOULD WE BE PUTTING OUR EFFORT?
In 2008, N.D. Tourism began to develop its social media presence. “We kept on top of the research and tried to stay with the trends,” Schmidt says.
ND COUNTRY FEST
A Bismarck native and North Dakota State University Bison football alum, Shafer saw a void in the state’s music scene.
“There’s some things that just never came to North Dakota,” Shafer said. One of those, he thought, was a large-scale music festival. “That bugged me bad.”
“Why can’t something like this (music festival) exist in North Dakota?” Shafer asked himself. “North Dakota deserves something like this.”
Just how important is first aid? “Chances are, you’re going to use (first aid) on your loved one before anyone else,” says Christy Roemmich, director of safety services for the North Dakota Association of Rural Electric Cooperatives (NDAREC). Practicing preparedness and developing an understanding of first aid is a sure step toward creating a culture of safety.
FIRST-AID BASICS
Railroad crossings, easements, wind turbines and net metering are all on the docket this legislative session. “Being engaged in the legislative process is crucial for our organization,” says Zac Smith, communications and government relations director for NDAREC. “Not only does it give us a chance to tell our cooperative story, but it allows us to comment on industry issues.”
NET METERING, A MANDATE
SMARTPHONE APP: NDROADS
• Free and available from the iTunes store and Google Play store.
• Custom designed for a smartphone or other smart device; same information as the traditional desktop DDOT travel information map.
• NDRoads app features: road conditions; message center alerts about travel warnings; zoom feature; camera views of actual road conditions in real time; access to common routes; “Near Me” feature providing views of our location.
• Motorists can still access customary information by calling 511.
